Yup,
You're covered
Client
ROLE
Increase awareness and consideration of Pepto-Bismol by reassuring consumers that they can confidently enjoy the foods
they love, knowing Pepto-Bismol is there to help relieve occasional digestive discomfort. The campaign encourages consumers to purchase and keep Pepto-Bismol readily available for moments when indulgence leads to an upset stomach.
Desired Actions:
Increase brand consideration
Drive product purchase and household stocking
Reinforce trust in Pepto-Bismol as the go-to digestive relief brand
Build confidence around treating symptoms caused by foods
THE ASK
The creative concept was built on a simple consumer truth: many of the foods people love most can sometimes lead to upset stomachs, heartburn, indigestion, or nausea. Rather than asking consumers to avoid these foods, Pepto-Bismol positioned itself as the trusted solution that helps them enjoy life's treats with confidence.
The bold imagery captured attention while the message reinforced Pepto-Bismol's promise of dependable relief. The campaign's tagline, "Yup, You're Covered," served as a reassuring reminder
that Pepto-Bismol is there whenever digestive discomfort threatens to get in the way.
I was tasked with designing an informative app that educated consumers about the five common upset stomach symptoms.
The app incorporated the campaign’s hero imagery and featured engaging, interactive animations to create a fun and memorable
user experience while reinforcing key product messages.
The campaign was executed across both print and digital channels, utilizing impactful visuals, concise messaging, and strong product branding to drive awareness, consideration, and consumer confidence. Yup, You're Covered.
THE RESULTS
CROFAB® has long been recognized as a treatment option for North American pit viper envenomation, helping healthcare professionals manage potentially severe systemic and local effects following a bite. Despite strong awareness within emergency medicine communities, opportunities remain to reinforce urgency, treatment confidence and preparedness.
