UNDERSTANDING PNH:
A CLOSER LOOK WITH DR. HILL
Client
ALEXION
ROLE
Art supervisor
To create a compelling awareness campaign for patients living
with Paroxysmal Nocturnal Hemoglobinuria (PNH) that educates healthcare professionals and the broader community about the realities of living with this rare blood disorder, emphasizes the importance of early diagnosis and treatment, and reinforces
Alexion's commitment to advancing patient care and support
within the PNH community.
Specifics:
Develop and direct an educational video, centered around
Dr. Anita Hill’s presentation on PNH.Produce a printed brochure designed to educate adult patients on navigating everyday life with PNH.
Create a comic strip for children with PNH, which tears out
from back of adult patient brochure. Helping younger audiences better understand the condition in a fun and engaging way.
THE ASK
Successfully increased awareness and understanding
of Paroxysmal Nocturnal Hemoglobinuria (PNH) among both healthcare professionals and patient communities through approachable, educational storytelling.
Helped simplify complex medical information into engaging visual content that made the condition more accessible for adult and pediatric audiences alike.
Strengthened patient engagement by creating empathetic,
easy-to-understand educational materials that supported conversations around diagnosis, treatment, and everyday life
with PNH.Delivered a cohesive multi-platform campaign that combined illustration, print, and animation to create a more immersive
and emotionally resonant educational experience.Pediatric comic strip was especially well received for helping families communicate with younger patients in a way that felt
less intimidating and more empowering.
THE RESULTS
“Thank You, Mom” tells the heartfelt story
of a young boy’s journey living with atypical HUS, a rare and life-altering disease. From kindergarten through college, the story follows Leo and his mother as they navigate the emotional highs and lows, challenges, and triumphs that come with managing the condition. Through resilience, love, and perseverance, their journey offers an inspiring and deeply human look into life with atypical HUS.
In people living with aHUS, part of the immune system known as the complement system becomes uncontrolled and mistakenly attacks the body’s own blood vessel walls instead of harmful viruses or bacteria. This can lead to serious health complications and can be especially difficult for children and their families to navigate.
BACK
FRONT
CROFAB® has long been recognized as a treatment option for North American pit viper envenomation, helping healthcare professionals manage potentially severe systemic and local effects following a bite. Despite strong awareness within emergency medicine communities, opportunities remain to reinforce urgency, treatment confidence and preparedness.
