STRIKE BACK
WITH CROFAB
Client
ROLE
Develop a strategic, emotionally resonant, and medically credible campaign for CROFAB anti-venom that reinforces its role as a trusted treatment for North American pit viper envenomation.
The campaign should educate healthcare professionals on the urgency of rapid intervention while building confidence in CROFAB’s efficacy, reliability, and clinical heritage.
THE ASK
THE RESULTS
CROFAB strengthened its position as a trusted anti-venom treatment for North American pit viper envenomation by increasing awareness and consideration among emergency and acute care healthcare professionals. The campaign also drove greater emphasis on hospital preparedness, encouraged inclusion in treatment protocols, and reinforced clinician confidence in rapid administration and emergency response support.
Collaborated with the Video Production team to develop a
teaser video that introduced and generated anticipation for
the campaign launch.Led the design and production of a print journal ad and sales aid, translating complex product information into clear, engaging communications for healthcare professionals.
In the end, the "Strike Back" campaign received an Rx Award.
CROFAB® has long been recognized as a treatment option for North American pit viper envenomation, helping healthcare professionals manage potentially severe systemic and local effects following a bite. Despite strong awareness within emergency medicine communities, opportunities remain to reinforce urgency, treatment confidence and preparedness.