STRIKE BACK
WITH CROFAB
Client
BTG I CROFAB
ROLE
SENIOR ART DIRECTOR
AGENCY
HARRISON & STAR
Develop a strategic, emotionally resonant, and medically credible campaign for CROFAB® anti-venom that reinforces its role as a trusted treatment for North American pit viper envenomation. The campaign should educate healthcare professionals on the urgency of rapid intervention while building confidence in CROFAB’s efficacy, reliability, and clinical heritage.
CROFAB® has long been recognized as a treatment option for North American pit viper envenomation, helping healthcare professionals manage potentially severe systemic and local effects following a bite. Despite strong awareness within emergency medicine communities, opportunities remain to reinforce urgency, treatment confidence and preparedness.
